Email Marketing For Dealers United Subject: Top 4 Reasons Why Dealers Need To Switch To LED This is the second email in a six-email campaign. Following on the heels of Dealers United’s press release announcement about its nationwide LED Lighting program, this email’s purpose was to provide both insight into the LED program specifically, as well as the value that Dealers United offers as a whole. Though the calls-to-action may seem a little sporadic, the goal was to provide different actions for people in different stages in both the learning and buying process. Send date: 9/15 Client: Dealers United View it live Subject: Top 4 Reasons Why Dealers Need To Switch To LED This is the second email in a six-email campaign. Following on the heels of Dealers United’s press release announcement about its nationwide LED Lighting program, this email’s purpose was to provide both insight into the LED program specifically, as well as the value that Dealers United offers as a whole. Though the calls-to-action may seem a little sporadic, the goal was to provide different actions for people in different stages in both the learning and buying process. Send date: 9/15 Client: Dealers United View it live Subject: Less Than 3 Weeks Till Digital Dealer – Save $300 This is the second-to-last email in a 5 month series of tempting offers and friendly reminders to attend the most digital-focused automotive conference in the nation, the 19th Digital Dealer Conference & Exposition in Las Vegas, NV, to which Dealers United provides the lowest ticket price in the industry. Its branding and Vegas-centric imagery was carried throughout corresponding landing pages, exit intent offers, and social media. Send date: 9/15 Client: Dealers United View it live Subject: Less Than 3 Weeks Till Digital Dealer – Save $300 This is the second-to-last email in a 5 month series of tempting offers and friendly reminders to attend the most digital-focused automotive conference in the nation, the 19th Digital Dealer Conference & Exposition in Las Vegas, NV, to which Dealers United provides the lowest ticket price in the industry. Its branding and Vegas-centric imagery was carried throughout corresponding landing pages, exit intent offers, and social media. Send date: 9/15 Client: Dealers United View it live Subject: INSIDE: The Sexiest VDP Photos In Your Market Who likes stagnant images in email? This email uses an animation to show off Dealers United’s cutting-edge vehicle photo technology, where website visitors can “physically” turn actual vehicles around in user-controlled 360 degree walkarounds. To prove the technology and give its readers the experience of the product first hand, an animation was absolutely necessary—and it worked. The email generated our highest click-to-open percentage in the history of the company. Send date: 8/15 Client: Dealers United View it live Subject: INSIDE: The Sexiest VDP Photos In Your Market Who likes stagnant images in email? This email uses an animation to show off Dealers United’s cutting-edge vehicle photo technology, where website visitors can “physically” turn actual vehicles around in user-controlled 360 degree walkarounds. To prove the technology and give its readers the experience of the product first hand, an animation was absolutely necessary—and it worked. The email generated our highest click-to-open percentage in the history of the company. Send date: 8/15 Client: Dealers United View it live Subject: A quick tip to help your dealership spearhead 4th of July sales For dealerships, every day is a holiday. For actual holidays like the Fourth of July, the need to win over more showroom traffic becomes nothing short of a feeding frenzy. Dealers United’s Conquest Email program helps dealers drive more traffic to both their website and stores, and the best results yield from multiple (and frequent) sends. By backing its email frequency recommendations with facts from HubSpot, this email substantiates its claims and validates Dealers United as a source of valuable information. Send date: 6/15 Client: Dealers United View it live Subject: A quick tip to help your dealership spearhead 4th of July sales For dealerships, every day is a holiday. For actual holidays like the Fourth of July, the need to win over more showroom traffic becomes nothing short of a feeding frenzy. Dealers United’s Conquest Email program helps dealers drive more traffic to both their website and stores, and the best results yield from multiple (and frequent) sends. By backing its email frequency recommendations with facts from HubSpot, this email substantiates its claims and validates Dealers United as a source of valuable information. Send date: 6/15 Client: Dealers United View it live Back To All Projects
