USF Botanical Gardens

The Objective

Help the USF Botanical Gardens resonate with USF students, showing them the value that the gardens can bring.

The Result

There was no reason to fight the extremely organic nature of the USF Botanical Gardens: instead, these posters play up the “hippie” vibe. Beyond the groovy design, these posters are created around proposed events that highlight events that would entice this audience, including a drum circle and hydroponic gardening workshop.