CrossFit Gym Stereotypes

The Objective

Pick a scenario, place, or situation where gender inequality occurs, and create 3 deliverables that work toward solving gender inequality as a whole.

The Result

Gender inequality isn’t something that can be solved by highlighting the issues. It has to be solved by changing people’s perspectives of gender and its resulting stereotypes. These 3 print ads, to appear in fitness magazines, work to do just that in the gym enviroment. The seek to make both men and women more aware of each other’s thoughts, intents, and “their side of the story.”