The Hunting Ground The Objective Watch the documentary The Hunting Ground and take on the issues surrounding sexual assault on college campuses. The Result We created a Silence Stops Here campaign involving 1) print and 2) OOH. The print ads show the censorship that takes place at the administrative level when sexual assaults are reported, and hints at the issues of placing the blame on the survivor; not the rapist. The outdoor piece is a concept for bringing what happens behind closed doors out in the public, posting bright red signs of real rape accounts where they actually happened. This would be the foundation of a grassroots campaign that attempts to create a large group of student advocates at USF (and beyond) who are aware of and able to speak against sexual assault on college campuses and the silence that often follows. Date completed: 11/22 Client: USF This project is not yet live Back To All Projects
