Portfolio
NADA Tradeshow
NADA Show 2025: Driving brand impact across four key initiatives
At NADA Show 2025, I spearheaded our company’s presence from end to end, orchestrating four synchronized initiatives that elevated brand visibility and engagement. In addition to our booth on the expo floor, we also fostered 200+ meaningful connections at our 2-night party, secured a coveted workshop session spot, and attracted new dealer prospects and unprecedented social media engagement with a Sweepstakes campaign, creating a multi-channel impact that continued well beyond the show floor.
Client
Dealers United
Date of Project
2025
Campaign Type
Tradeshow/Event Marketing
Design of 20×20 booth with hanging sign, 80in TV, and 6 demo stations
Giveaway
Developed “$5K-a-Day NADA Sweepstakes” to drive pre-booked appointments and enhance foot traffic.
PARTY
Hosted a 2-night party at the Royal Sonesta Hotel in New Orleans, securing 2 sponsorships with TikTok and Experian.
Workshop
Created theme and talk track for our highly coveted Workshop at the conference, which was 1 of 57 sesssions.
Key Results:
45 Booth Appointments
Through targeted email campaigns, Facebook & LinkedIn ads, and the Sweepstakes promotion, we were able to schedule 45 qualified booth appointments for our sales team.
200+ Party Attendees
What a turnout! With over a hundred dealership attendees and another hundred industry experts, we packed our event space and added even more velocity to our sales team’s pipeline.
70+ Speaker Workshop Attendees
While competing with multiple other sessions at the same time, our session attracted 70 dealer-attendees who were eager to hear from our speakers about the power of Social Ads in automotive.
Campaign & Event Photos:
Ready to turn your brand into a legend?
The Comic Brooke
Behind every powerful brand lies an untold story waiting to break free. For over a decade, I've helped companies discover their unique narratives and transform them into market-leading success stories. Let's explore how we can unlock your brand's next chapter.