Portfolio
OEM Blitz
Targeted automotive brand strategy to drive new inbound leads.
The OEM Blitz campaigns transformed cold prospects into qualified leads through precision-targeted content and automation, specifically penetrating high-value Honda, Stellantis, GM, and Hyundai dealerships. By combining custom thought leadership content with sophisticated email workflows, we captured 11K engaged ICPs and established a repeatable framework for scaling OEM brand relationships, creating a seamless pipeline for our sales team.
Client
Dealers United
Date of Project
2022
Campaign Type
Sales & Marketing ABM
Key Results:
11K Engaged ICPs Added To Database
Combined a third-party data strategy (ZoomInfo) with a 14-email nurture workflow to identify, engage, and convert prospects into subscribers. This approach leveraged targeted content and marketing automation to grow our database with qualified leads.
Targeted Case Studies & Resources
Created 3 core resources for each OEM Brand Blitz campaign, including case studies, whitepapers, and tactical guides. Each piece delivered thought leadership and generated higher-quality leads, with practical resources like “How To Create Top-Performing Video Ads for Stellantis Dealers.”
Sales & Marketing Alignment
Partnered with SVP and Sales teams during OEM Blitz launches to move leads through the Hubspot sales funnel. Implemented sales email sequences, retargeting ads, and demo decks branded for each OEM to maintain consistent messaging and drive conversions.
Project Screenshots:
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The Comic Brooke
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