Portfolio
SaaS Platform Go-To-Market
Building and Scaling an Automotive AdTech Leader
Go-to-market transformation of BuyerBridge, Dealers United’s SaaS-based advertising platform, implementing a comprehensive strategy that more than doubled revenue from $700K to $1.7M. By redefining our competitive positioning, establishing scalable marketing operations, and building our brand message across sales & marketing, we transformed BuyerBridge from a handy solution into a market leader in automotive advertising technology.
Client
BuyerBridge
Date of Project
2022-2023
Campaign Type
Product/Company Launch
Development of sales demo slide deck, unique selling propositions, and key narratives.
Facebook Ad Strategy
Multiple touchpoints for B2B Facebook Ad strategy, targeted automotive agencies with how BuyerBridge can help agencies scale.
Website & Sales Collateral
Curated BuyerBridge’s website and all corresponding sales material, including one-pagers, sizzle reel videos, and more.
Lead Magnets
Following Dealers United’s proven resource strategy, created 4 key lead magnets to help drive net-new contacts into our CRM.
Knowledge Base & CLient Resources
Developed our Knowledge Base, with step-by-step onboarding guides, thorough documentation for the platform complete with notated images and animations, and guided video tutorials to help increase self-service customers’ use of the platform.
Key Results:
143% Revenue Growth
Through targeted agency outreach and refined product positioning, we scaled BuyerBridge’s revenue from $700K to $1.7M, establishing the platform as a dominant player in automotive advertising technology.
Dynamic Lead Magnet Strategy
What a turnout! With over a hundred dealership attendees and another hundred industry experts, we packed our event space and added even more velocity to our sales team’s pipeline.
60% Higher Self-Service Adoption
Developed and launched a comprehensive knowledge base featuring 100+ articles, video tutorials, and visual guides, resulting in a 60% increase in self-service adoption and 43% reduction in support tickets, dramatically improving customer experience while reducing operational costs.”
Campaign Screenshots:
Facebook Ad Example #1
Facebook Ad Example #3
Sales product explainer
Facebook Ad Example #2, Story format
Resource page
Ready to turn your brand into a legend?
The Comic Brooke
Behind every powerful brand lies an untold story waiting to break free. For over a decade, I've helped companies discover their unique narratives and transform them into market-leading success stories. Let's explore how we can unlock your brand's next chapter.