Portfolio
TikTok Partnership
Developing strategic thought leadership with TikTok’s Automotive Vertical
Our team led a groundbreaking partnership with TikTok Automotive, designing and executing a comprehensive engagement strategy that positioned our company at the forefront of automotive digital marketing. The initiative encompassed two high-impact webinars, a featured speaking session at Digital Dealer Conference, and the creation of our most successful downloaded resource to date. By combining thought leadership with strategic event marketing, we established ourselves as industry innovators and built a powerful alliance with TikTok’s automotive vertical.
Client
Dealers United; Collaboration with TikTok
Date of Project
2024-2025
Campaign Type
Strategic Partnership; Content Marketing; Event Marketing; Webinar
Live Session
Developed proposal and presentation content for an engaging educational session co-hosted by TikTok, which was presented live at Digital Dealer Conference 2024.
Webinars
Executed 2 highly successful webinar events, helping educate Tier 3 automotive dealers how TikTok advertising can be a vital and successful aspect of their marketing plan.
#1 Downloaded Resource
Curated a resource of 21 actionable ideas car dealers could use to begin incorporating TikTok into their marketing strategy. Through targeted Facebook ads, this resource was the company’s #1 lead driver in 2024.
Key Results:
700+ Sales Qualified Leads
Through strategic webinar promotions, Digital Dealer event networking, and our viral downloadable resource, we generated a substantial pipeline of qualified leads from dealerships across North America.
$535K Annual Recurring Revenue
By delivering high-value content and fostering meaningful connections through our TikTok partnership initiatives, we successfully converted leads into 35 long-term customers, demonstrating significant ROI.
Strengthened Strategic Partnership with TikTok
Established our company as a key player in TikTok’s automotive vertical through successful co-marketing events and thought leadership content, paving the way for future collaboration opportunities.
Campaign Screenshots:
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The Comic Brooke
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