Download PDF Brooke Jensen (The Comic Brooke) Mobile/Text: (941) 961-3361[email protected]www.linkedin.com/in/thecomicbrookewww.thecomicbrooke.com Objective To curate my passion for clever content, clear visual communication, and delicious design. Experience Digital Marketing Manager, Dealers United September 2013-Present BRANDING & MARKETING STRATEGY Transformed brand by developing its voice, revamping its logo, and building its brand manifesto Expanded database by 900 customers within 2 years through inbound marketing efforts Strategized integrated marketing campaigns around 30 products in company’s portfolio Created 9 print campaigns distributed in a nationally acclaimed publication, Automotive News Website Development & Optimization Pioneered the redesign of company’s website, writing 8,358 lines of custom code to date Designed and developed the website’s wireframes, page structures, messaging, and imagery Increased unique website visits from 8,066 to 24,546 in 3 months Tripled landing page and product page lead conversions by optimizing usability and A/B testing Content Creation Enhanced resource library through infographics, case studies, and checklists Spearheaded blog and inbound marketing efforts, incurring 638 blog subscribers to date Authored 26 articles to date and supervised all outsourced content to ensure a unified blog Email Marketing Managed all mass email correspondence and content for subscribers and customers, which involved planning, designing, writing, and sending over 4,300 email campaigns Diagnosed high subscriber list decay and streamlined “smart” marketing concepts such as buyer personas and segmentation to resolve it Increased email opens by an average of 3% and click-to-open rates by an average of 5% within 6 months Education Zimmerman School of Advertising & Mass Communications May 2015 Bachelor of Arts in Mass Communication University of South Florida 3.8 GPA Let’s save the world together.
